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Fortress Surgeon Digital Marketing, a surgeon electronic advertising agency, announces an expanded SEO solution for plastic surgeons, concentrating on on-line presence, client interaction, and method development. Lauren's concentrate on ROI and interest for locating the crucial information that transform campaigns from excellent to terrific include developing a grand scale multivariate examination structure making use of fractional factorial evaluation for understanding ROI capacity in electronic media throughout Pfizer Rx brand names within the Pfizer for Living profile, and establishing an estimate method for predicting ROI before media investment.

A 25-year expert in the healthcare advertising and marketing space, Tracey began her job as a company account individual for a variety of pharma brand names and later spearheaded the advertising and marketing initiative to launch a first-of-its kind portal in the glasses and eyecare room.

It was these very early tests that drove Underscore's focus on data driven programs and ROI measurement, a fundamental distinction in the market. She believes Underscore is the version for exactly how media and advertising firms should, and will, advance in the future.

While at Underscore, she invested three years teaching Online search engine Advertising and marketing at the WSE University in Krakow. One of her favorites memories of operating at Underscore was years earlier, when they found out just how to map Nielsen data to Yahoo's target market base and show out ROI from electronic media to retail purchase.