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Fortress Surgeon Digital Marketing, a surgeon electronic marketing company, introduces an expanded search engine optimization service for plastic surgeons, concentrating on online presence, patient engagement, and technique development. In her previous duty as VP of Biddable Media Daga concentrated on the advertising of wellness & wellness brand names through all lifecycle phases: starting from medical trial employment campaigns, with the pre-launch market-shaping, launch and marketing stage, ending with patent expiration and marketing sunsetting.

One of things Martin appreciates most regarding his role is the chance to research and recognize the subtleties of both established and brand-new markets, and with growing his understanding of them look for the Holy Grail of product-market fit.

It was these very early examinations that drove Underscore's focus on data driven programs and ROI measurement, a basic differentiation in the market. She believes Underscore is the version for exactly how media and advertising firms should, and will, progress in the future.

While at Underscore, she spent three years educating Internet search engine Advertising and marketing at the WSE University in Krakow. Among her favorites memories of working at Underscore was years ago, when they figured out just how to map Nielsen information to Yahoo's audience base and prove out ROI from digital media to retail purchase.