Cosmetic Surgeon Digital Marketing

Citadel, a doctor electronic advertising and marketing company, reveals an expanded search engine optimization solution for plastic surgeons, focusing on on-line exposure, patient involvement, and method development. Lauren's focus on ROI and passion for finding the vital information that transform campaigns from great to excellent include creating a grand scale multivariate test framework making use of fractional factorial evaluation for understanding ROI potential in electronic media throughout Pfizer Rx brands within the Pfizer for Living profile, and creating a forecast method for anticipating ROI before media investment.

A 25-year veteran in the healthcare marketing and advertising area, Tracey began her profession as a company account person for an array of pharma brands and later headed the marketing initiative to release a first-of-its kind site in the eyeglasses and eyecare space.

It was these early examinations that drove Underscore's focus on data driven programs and ROI dimension, a basic differentiation in the industry. She believes Underscore is the version for how media and marketing agencies should, and will, develop in the future.

While at Underscore, she spent three years showing Internet search engine Marketing at the WSE University in Krakow. Among her favorites memories of operating at Underscore was years back, when they identified just how to map Nielsen information to Yahoo's target market base and show out ROI from Fortress Surgeon Digital Marketing media to retail purchase.