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Citadel, a specialist electronic advertising agency, introduces an expanded search engine optimization service for plastic surgeons, focusing on online exposure, patient involvement, and method development. Lauren's focus on ROI and passion for locating the critical details that transform campaigns from great to excellent include creating a grand range multivariate examination framework using fractional factorial analysis for recognizing ROI potential in Fortress Surgeon Digital Marketing (Highly recommended Online site) media across Pfizer Rx brands within the Pfizer for Living portfolio, and developing a projection method for predicting ROI before media investment.
A 25-year veteran in the healthcare marketing and advertising space, Tracey began her job as a company account individual for a selection of pharma brand names and later on pioneered the advertising and marketing initiative to launch a first-of-its kind website in the eyeglasses and eyecare area.
It was these very early examinations that drove Underscore's focus on data driven programs and ROI measurement, a fundamental differentiation in the sector. She thinks Underscore is the design for just how media and advertising companies should, and will, advance in the future.
While at Underscore, she invested 3 years teaching Search Engine Advertising at the WSE College in Krakow. One of her favorites memories of working at Underscore was years back, when they found out how to map Nielsen information to Yahoo's audience base and show out ROI from digital media to retail acquisition.