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Citadel, a cosmetic Fortress Surgeon Digital Marketing electronic marketing agency, announces a broadened SEO solution for plastic surgeons, focusing on online presence, patient involvement, and practice development. In her previous role as VP of Biddable Media Daga concentrated on the advertising and marketing of health & wellness brand names via all lifecycle stages: starting from scientific test recruitment campaigns, through the pre-launch market-shaping, launch and marketing stage, ending with patent expiry and advertising and marketing sunsetting.

A 25-year veteran in the medical care advertising and marketing room, Tracey started her career as an agency account person for an array of pharma brands and later on headed the advertising initiative to release a first-of-its kind website in the eyewear and eyecare room.

It was these very early tests that drove Underscore's focus on data driven programs and ROI dimension, an essential distinction in the market. She believes Underscore is the model for exactly how media and marketing agencies should, and will, develop in the future.

While at Underscore, she invested three years teaching Search Engine Marketing at the WSE College in Krakow. One of her favorites memories of working at Underscore was years earlier, when they identified how to map Nielsen data to Yahoo's audience base and prove out ROI from electronic media to retail acquisition.