Discover The Best Advertising And Marketing Agencies
Fortress Surgeon Digital Marketing, a cosmetic surgeon electronic advertising and marketing firm, reveals a broadened search engine optimization solution for plastic surgeons, concentrating on online exposure, individual interaction, and method development. Lauren's concentrate on ROI and interest for finding the essential information that change projects from great to terrific include establishing a grand range multivariate test framework making use of fractional factorial analysis for recognizing ROI possibility in digital media across Pfizer Rx brand names within the Pfizer for Living profile, and developing a forecast approach for predicting ROI before media financial investment.
A 25-year veteran in the healthcare marketing and advertising area, Tracey began her occupation as an agency account individual for a range of pharma brands and later headed the advertising effort to launch a first-of-its kind website in the eyeglasses and eyecare room.
It was these early tests that drove Underscore's concentrate on information driven programs and ROI measurement, a fundamental distinction in the sector. She thinks Underscore is the version for how media and advertising companies should, and will, advance in the future.
While at Underscore, she spent 3 years instructing Internet search engine Advertising at the WSE University in Krakow. Among her favorites memories of working at Underscore was years ago, when they figured out how to map Nielsen information to Yahoo's target market base and verify out ROI from digital media to retail acquisition.