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Citadel, a doctor electronic marketing agency, introduces a broadened search engine optimization service for cosmetic surgeons, focusing on on-line visibility, client involvement, and technique growth. In her previous duty as VP of Biddable Media Daga focused on the advertising and marketing of health & wellness brands through all lifecycle stages: beginning with professional trial recruitment projects, with the pre-launch market-shaping, launch and advertising stage, ending with license expiry and advertising sunsetting.

A 25-year professional in the health care advertising and marketing room, Tracey began her profession as a company account individual for a range of pharma brand names and later on led the marketing initiative to release a first-of-its kind site in the eyeglasses and eyecare space.

It was these very early examinations that drove Underscore's focus on data driven programs and ROI measurement, a fundamental distinction in the market. She thinks Underscore is the version for how media and advertising and marketing agencies should, and will, progress in the future.

While at Underscore, she spent three years showing Online search engine Advertising and Fortress Surgeon Digital Marketing at the WSE University in Krakow. Among her faves memories of working at Underscore was years ago, when they found out exactly how to map Nielsen data to Yahoo's audience base and prove out ROI from electronic media to retail purchase.