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Fortress Surgeon Digital Marketing, a doctor digital marketing agency, reveals a broadened search engine optimization service for cosmetic surgeons, focusing on online visibility, person interaction, and technique growth. Lauren's concentrate on ROI and interest for discovering the critical information that change campaigns from good to wonderful consist of establishing a grand range multivariate test framework using fractional factorial evaluation for recognizing ROI potential in digital media across Pfizer Rx brand names within the Pfizer for Living profile, and establishing a projection technique for forecasting ROI before media financial investment.

A 25-year professional in the health care marketing and advertising area, Tracey began her career as a company account individual for a range of pharma brands and later on headed the advertising and marketing initiative to introduce a first-of-its kind website in the eyewear and eyecare space.

It was these early examinations that drove Underscore's concentrate on information driven programs and ROI dimension, a fundamental distinction in the market. She thinks Underscore is the design for how media and marketing companies should, and will, advance in the future.

While at Underscore, she invested three years educating Search Engine Marketing at the WSE University in Krakow. Among her faves memories of operating at Underscore was years earlier, when they identified how to map Nielsen data to Yahoo's audience base and confirm out ROI from digital media to retail purchase.