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Fortress Surgeon Digital Marketing, a cosmetic surgeon electronic marketing company, introduces an increased SEO service for plastic surgeons, concentrating on online exposure, individual interaction, and practice development. Lauren's concentrate on ROI and passion for finding the vital information that transform projects from good to wonderful consist of developing a grand scale multivariate examination framework utilizing fractional factorial analysis for recognizing ROI possibility in electronic media across Pfizer Rx brand names within the Pfizer for Living portfolio, and developing a forecast technique for forecasting ROI before media investment.

A 25-year expert in the health care marketing and advertising area, Tracey began her profession as a company account person for a variety of pharma brands and later led the marketing initiative to release a first-of-its kind site in the eyewear and eyecare room.

It was these very early tests that drove Underscore's concentrate on data driven programs and ROI dimension, an essential differentiation in the industry. She believes Underscore is the design for exactly how media and advertising firms should, and will, evolve in the future.

While at Underscore, she spent three years showing Search Engine Marketing at the WSE College in Krakow. Among her favorites memories of operating at Underscore was years ago, when they found out just how to map Nielsen data to Yahoo's audience base and prove out ROI from electronic media to retail purchase.