Digital Advertising Solutions

Fortress Surgeon Digital Marketing, a doctor electronic marketing firm, introduces a broadened search engine optimization service for plastic surgeons, concentrating on online presence, patient interaction, and technique growth. Lauren's focus on ROI and enthusiasm for locating the vital details that transform projects from excellent to terrific consist of establishing a grand range multivariate test structure making use of fractional factorial analysis for understanding ROI potential in electronic media across Pfizer Rx brands within the Pfizer for Living portfolio, and developing a forecast technique for predicting ROI prior to media financial investment.

Among things Martin appreciates most about his role is the chance to research and comprehend the subtleties of both brand-new and established markets, and via growing his understanding of them look for the Holy Grail of product-market fit.

It was these very early tests that drove Underscore's concentrate on information driven programs and ROI dimension, a fundamental differentiation in the industry. She thinks Underscore is the model for how media and marketing agencies should, and will, advance in the future.

While at Underscore, she spent 3 years instructing Internet search engine Advertising and marketing at the WSE College in Krakow. One of her faves memories of operating at Underscore was years ago, when they determined how to map Nielsen data to Yahoo's target market base and verify out ROI from electronic media to retail acquisition.