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Fortress Surgeon Digital Marketing, a specialist digital advertising and marketing agency, introduces an increased search engine optimization solution for cosmetic surgeons, concentrating on on-line exposure, individual engagement, and method growth. Lauren's focus on ROI and enthusiasm for discovering the important details that transform campaigns from great to excellent consist of establishing a grand scale multivariate examination framework making use of fractional factorial analysis for understanding ROI capacity in digital media throughout Pfizer Rx brands within the Pfizer for Living portfolio, and creating a forecast method for forecasting ROI before media investment.

A 25-year professional in the medical care advertising and marketing room, Tracey began her career as a company account person for an array of pharma brand names and later on headed the advertising and marketing initiative to launch a first-of-its kind portal in the glasses and eyecare room.

He leads a team of media strategy, media preparation, media acquiring and media implementation specialists who collaboratively ensure that project objectives are attained in order to make the most of involvements and ROI. Lauren's job in digital and media started in the 90's, equally as electronic became a practical marketing channel.

While at Underscore, she spent three years teaching Search Engine Marketing at the WSE College in Krakow. One of her favorites memories of working at Underscore was years earlier, when they identified how to map Nielsen information to Yahoo's target market base and verify out ROI from electronic media to retail purchase.