Specialist Digital Advertising

Fortress Surgeon Digital Marketing, a doctor digital advertising agency, announces an expanded search engine optimization solution for plastic surgeons, concentrating on online exposure, client involvement, and technique development. In her previous function as VP of Biddable Media Daga focused on the advertising of health and wellness & health brands via all lifecycle stages: starting from medical test employment projects, through the pre-launch market-shaping, launch and marketing phase, finishing with license expiration and marketing sunsetting.

A 25-year professional in the medical care advertising and marketing room, Tracey started her occupation as an agency account person for a selection of pharma brands and later headed the marketing initiative to introduce a first-of-its kind portal in the eyewear and eyecare area.

It was these very early tests that drove Underscore's concentrate on data driven programs and ROI measurement, a basic distinction in the sector. She believes Underscore is the model for exactly how media and marketing companies should, and will, evolve in the future.

While at Underscore, she spent three years educating Internet search engine Marketing at the WSE College in Krakow. Among her favorites memories of working at Underscore was years back, when they figured out how to map Nielsen data to Yahoo's audience base and confirm out ROI from digital media to retail purchase.