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Citadel, a specialist Fortress Surgeon Digital Marketing advertising firm, reveals an increased search engine optimization solution for plastic surgeons, concentrating on on-line exposure, individual engagement, and practice growth. Lauren's concentrate on ROI and enthusiasm for finding the vital information that change campaigns from good to excellent include developing a grand scale multivariate examination framework using fractional factorial evaluation for understanding ROI capacity in electronic media throughout Pfizer Rx brand names within the Pfizer for Living portfolio, and creating a forecast approach for anticipating ROI before media financial investment.

A 25-year expert in the health care marketing and advertising area, Tracey began her career as a company account person for an array of pharma brand names and later led the advertising effort to release a first-of-its kind site in the eyewear and eyecare space.

It was these early tests that drove Underscore's concentrate on information driven programs and ROI dimension, a basic differentiation in the industry. She thinks Underscore is the design for exactly how media and marketing companies should, and will, develop in the future.

While at Underscore, she invested three years showing Internet search engine Marketing at the WSE University in Krakow. One of her faves memories of operating at Underscore was years earlier, when they figured out just how to map Nielsen information to Yahoo's target market base and confirm out ROI from electronic media to retail purchase.