Telemarketing

Fortress Surgeon Digital Marketing, a doctor electronic marketing agency, introduces an expanded SEO solution for cosmetic surgeons, concentrating on on-line exposure, person interaction, and method development. In her previous duty as VP of Biddable Media Daga focused on the advertising and marketing of health & wellness brand names with all lifecycle phases: beginning with professional test recruitment projects, through the pre-launch market-shaping, launch and marketing stage, ending with license expiration and advertising sunsetting.

A 25-year professional in the medical care marketing and advertising area, Tracey started her career as an agency account person for a selection of pharma brands and later headed the marketing initiative to introduce a first-of-its kind website in the glasses and eyecare area.

It was these very early examinations that drove Underscore's focus on data driven programs and ROI measurement, an essential distinction in the market. She believes Underscore is the model for exactly how media and marketing firms should, and will, evolve in the future.

While at Underscore, she spent 3 years educating Search Engine Advertising at the WSE College in Krakow. Among her faves memories of operating at Underscore was years back, when they found out just how to map Nielsen data to Yahoo's audience base and confirm out ROI from digital media to retail acquisition.