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Citadel, a doctor digital advertising agency, introduces an increased search engine optimization service for plastic surgeons, focusing on on-line presence, individual involvement, and technique growth. In her previous duty as VP of Biddable Media Daga focused on the marketing of health & wellness brand names through all lifecycle phases: beginning with professional test recruitment projects, via the pre-launch market-shaping, launch and advertising phase, finishing with license expiry and advertising and marketing sunsetting.

Among the important things Martin enjoys most regarding his function is the opportunity to study and comprehend the subtleties of both new and well-known markets, and through growing his understanding of them try to find the Holy Grail of product-market fit.

It was these early tests that drove Underscore's focus on data driven programs and ROI measurement, a basic distinction in the market. She believes Underscore is the model for exactly how media and marketing companies should, and will, evolve in the future.

While at Underscore, she spent three years teaching Search Engine Advertising and marketing at the WSE University in Krakow. One of her faves memories of operating at Underscore was years ago, when they determined just how to map Nielsen information to Yahoo's target market base and confirm out ROI from Fortress Surgeon Digital Marketing media to retail purchase.