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Fortress Surgeon Digital Marketing, a specialist digital advertising and marketing agency, introduces an increased search engine optimization service for plastic surgeons, focusing on online visibility, patient involvement, and technique growth. Lauren's concentrate on ROI and passion for finding the crucial details that transform projects from good to terrific include establishing a grand range multivariate examination framework making use of fractional factorial evaluation for comprehending ROI potential in digital media throughout Pfizer Rx brand names within the Pfizer for Living portfolio, and establishing a forecast approach for predicting ROI prior to media investment.

A 25-year veteran in the health care marketing and advertising space, Tracey started her career as a firm account individual for a selection of pharma brands and later headed the marketing initiative to release a first-of-its kind portal in the glasses and eyecare area.

It was these early tests that drove Underscore's focus on information driven programs and ROI dimension, a fundamental distinction in the sector. She believes Underscore is the model for how media and marketing firms should, and will, develop in the future.

While at Underscore, she invested 3 years teaching Search Engine Advertising and marketing at the WSE University in Krakow. One of her favorites memories of operating at Underscore was years back, when they determined just how to map Nielsen data to Yahoo's audience base and prove out ROI from digital media to retail purchase.