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Citadel, a Fortress Surgeon Digital Marketing electronic advertising and marketing company, announces a broadened SEO service for cosmetic surgeons, focusing on online visibility, person interaction, and technique growth. Lauren's focus on ROI and enthusiasm for locating the crucial details that transform projects from great to terrific include developing a grand scale multivariate examination framework making use of fractional factorial evaluation for comprehending ROI capacity in electronic media across Pfizer Rx brands within the Pfizer for Living portfolio, and creating a projection technique for anticipating ROI prior to media financial investment.

A 25-year expert in the health care marketing and advertising area, Tracey began her career as an agency account person for a range of pharma brands and later on headed the advertising and marketing effort to introduce a first-of-its kind portal in the eyewear and eyecare area.

It was these early tests that drove Underscore's focus on data driven programs and ROI measurement, a basic differentiation in the industry. She thinks Underscore is the design for how media and marketing companies should, and will, advance in the future.

While at Underscore, she spent three years showing Search Engine Marketing at the WSE College in Krakow. One of her favorites memories of operating at Underscore was years ago, when they determined how to map Nielsen information to Yahoo's target market base and prove out ROI from electronic media to retail acquisition.