Doctor Digital Marketing

Citadel, a cosmetic fortress surgeon digital Marketing digital advertising firm, introduces a broadened search engine optimization service for plastic surgeons, focusing on online exposure, patient interaction, and technique growth. Lauren's focus on ROI and interest for finding the crucial information that change projects from excellent to excellent include developing a grand range multivariate examination structure using fractional factorial analysis for understanding ROI capacity in digital media across Pfizer Rx brand names within the Pfizer for Living profile, and establishing an estimate technique for forecasting ROI prior to media investment.

A 25-year expert in the medical care marketing and advertising space, Tracey started her profession as a company account person for an array of pharma brands and later headed the advertising and marketing effort to launch a first-of-its kind portal in the eyewear and eyecare area.

It was these very early examinations that drove Underscore's focus on information driven programs and ROI dimension, a basic differentiation in the market. She thinks Underscore is the version for how media and marketing firms should, and will, progress in the future.

While at Underscore, she invested three years showing Internet search engine Advertising and marketing at the WSE University in Krakow. Among her faves memories of working at Underscore was years earlier, when they determined exactly how to map Nielsen information to Yahoo's target market base and show out ROI from digital media to retail acquisition.