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Citadel, a doctor electronic advertising firm, reveals a broadened SEO solution for plastic surgeons, concentrating on on-line presence, patient interaction, and practice development. In her previous duty as VP of Biddable Media Daga concentrated on the advertising of health & health brand names through all lifecycle phases: beginning with clinical test recruitment campaigns, through the pre-launch market-shaping, launch and advertising stage, finishing with license expiry and marketing sunsetting.

One of things Martin delights in most about his duty is the possibility to study and understand the nuances of both recognized and new markets, and via expanding his understanding of them seek the Holy Grail of product-market fit.

It was these very early tests that drove Underscore's concentrate on information driven programs and ROI dimension, an essential differentiation in the industry. She believes Underscore is the design for how media and advertising and Fortress Surgeon Digital Marketing agencies should, and will, evolve in the future.

While at Underscore, she spent three years showing Internet search engine Advertising at the WSE University in Krakow. Among her favorites memories of working at Underscore was years earlier, when they identified just how to map Nielsen data to Yahoo's target market base and verify out ROI from electronic media to retail purchase.