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Fortress Surgeon Digital Marketing, a specialist electronic advertising agency, introduces a broadened SEO solution for cosmetic surgeons, focusing on on-line exposure, client involvement, and practice development. Lauren's concentrate on ROI and enthusiasm for discovering the important details that transform campaigns from good to terrific include developing a grand scale multivariate test structure using fractional factorial analysis for understanding ROI potential in electronic media throughout Pfizer Rx brands within the Pfizer for Living portfolio, and developing a forecast method for predicting ROI before media investment.

A 25-year professional in the health care marketing and advertising room, Tracey started her occupation as a company account person for an array of pharma brand names and later on headed the advertising and marketing initiative to launch a first-of-its kind site in the eyewear and eyecare room.

It was these early tests that drove Underscore's focus on information driven programs and ROI measurement, an essential distinction in the sector. She believes Underscore is the model for exactly how media and advertising companies should, and will, evolve in the future.

While at Underscore, she invested three years teaching Internet search engine Advertising at the WSE College in Krakow. Among her favorites memories of operating at Underscore was years earlier, when they determined just how to map Nielsen information to Yahoo's target market base and confirm out ROI from digital media to retail purchase.