Doctor Digital Advertising

Fortress Surgeon Digital Marketing, a specialist digital advertising and marketing firm, introduces a broadened SEO service for cosmetic surgeons, concentrating on on-line exposure, patient engagement, and practice development. Lauren's focus on ROI and interest for finding the critical information that change campaigns from excellent to terrific include developing a grand scale multivariate examination structure utilizing fractional factorial analysis for understanding ROI capacity in electronic media throughout Pfizer Rx brands within the Pfizer for Living portfolio, and developing a forecast approach for anticipating ROI prior to media financial investment.

A 25-year veteran in the healthcare marketing and advertising space, Tracey began her job as an agency account person for a selection of pharma brands and later led the advertising and marketing initiative to introduce a first-of-its kind site in the eyeglasses and eyecare room.

It was these very early tests that drove Underscore's concentrate on data driven programs and ROI dimension, a fundamental differentiation in the sector. She thinks Underscore is the version for how media and marketing companies should, and will, evolve in the future.

While at Underscore, she invested three years instructing Search Engine Advertising at the WSE University in Krakow. One of her favorites memories of operating at Underscore was years ago, when they identified just how to map Nielsen data to Yahoo's audience base and show out ROI from electronic media to retail acquisition.