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Citadel, a specialist electronic advertising agency, announces a broadened search engine optimization solution for plastic surgeons, focusing on on-line presence, individual interaction, and practice development. In her previous role as VP of Biddable Media Daga specialized in the advertising and marketing of wellness & health brands via all lifecycle phases: starting from professional trial employment projects, through the pre-launch market-shaping, launch and promotional stage, ending with patent expiration and advertising sunsetting.

One of things Martin appreciates most regarding his duty is the chance to research and recognize the nuances of both recognized and new markets, and with growing his understanding of them try to find the Holy Grail of product-market fit.

It was these early examinations that drove Underscore's concentrate on information driven programs and ROI measurement, a basic distinction in the industry. She believes Underscore is the design for how media and advertising and marketing firms should, and will, progress in the future.

While at Underscore, she spent three years teaching Internet search engine Advertising and marketing at the WSE College in Krakow. Among her favorites memories of operating at Underscore was years back, when they identified how to map Nielsen information to Yahoo's audience base and prove out ROI from Fortress Surgeon Digital Marketing media to retail acquisition.