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Fortress Surgeon Digital Marketing, a cosmetic surgeon digital marketing company, announces an increased SEO solution for plastic surgeons, focusing on on-line exposure, patient engagement, and practice growth. Lauren's focus on ROI and enthusiasm for finding the crucial details that transform projects from great to great include developing a grand range multivariate test framework using fractional factorial evaluation for comprehending ROI possibility in digital media throughout Pfizer Rx brand names within the Pfizer for Living portfolio, and establishing a forecast strategy for predicting ROI prior to media investment.

Among the important things Martin delights in most concerning his role is the chance to research and comprehend the nuances of both brand-new and recognized markets, and with expanding his understanding of them search for the Holy Grail of product-market fit.

It was these very early tests that drove Underscore's focus on data driven programs and ROI measurement, a fundamental differentiation in the sector. She believes Underscore is the design for how media and advertising agencies should, and will, progress in the future.

While at Underscore, she spent three years educating Online search engine Advertising and marketing at the WSE University in Krakow. One of her faves memories of operating at Underscore was years ago, when they determined exactly how to map Nielsen data to Yahoo's target market base and prove out ROI from digital media to retail acquisition.