Telemarketing

Citadel, a doctor electronic advertising company, introduces a broadened search engine optimization solution for cosmetic surgeons, concentrating on on-line visibility, person involvement, and technique development. In her previous duty as VP of Biddable Media Daga concentrated on the advertising of health & health brands via all lifecycle phases: starting from clinical trial recruitment campaigns, via the pre-launch market-shaping, launch and Fortress Surgeon Digital Marketing phase, finishing with patent expiry and advertising and marketing sunsetting.

A 25-year expert in the healthcare advertising and marketing area, Tracey began her career as a company account person for an array of pharma brand names and later headed the advertising and marketing effort to release a first-of-its kind portal in the eyeglasses and eyecare area.

It was these very early examinations that drove Underscore's focus on data driven programs and ROI measurement, an essential distinction in the market. She thinks Underscore is the version for how media and marketing firms should, and will, advance in the future.

While at Underscore, she invested 3 years teaching Internet search engine Advertising and marketing at the WSE College in Krakow. Among her faves memories of operating at Underscore was years back, when they found out just how to map Nielsen information to Yahoo's target market base and confirm out ROI from electronic media to retail acquisition.