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Citadel, a Fortress Surgeon Digital Marketing electronic advertising agency, reveals an increased search engine optimization service for cosmetic surgeons, focusing on on-line visibility, client engagement, and technique growth. Lauren's concentrate on ROI and enthusiasm for locating the critical information that transform projects from great to great consist of establishing a grand scale multivariate examination framework utilizing fractional factorial analysis for comprehending ROI capacity in electronic media across Pfizer Rx brands within the Pfizer for Living portfolio, and developing an estimate technique for anticipating ROI before media investment.

A 25-year veteran in the health care marketing and advertising room, Tracey began her occupation as an agency account individual for a selection of pharma brand names and later on led the advertising and marketing effort to launch a first-of-its kind portal in the eyewear and eyecare space.

It was these very early examinations that drove Underscore's concentrate on information driven programs and ROI measurement, a basic differentiation in the industry. She thinks Underscore is the version for just how media and marketing agencies should, and will, advance in the future.

While at Underscore, she invested 3 years instructing Search Engine Advertising and marketing at the WSE College in Krakow. One of her favorites memories of operating at Underscore was years back, when they figured out just how to map Nielsen data to Yahoo's audience base and verify out ROI from digital media to retail acquisition.