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Fortress Surgeon Digital Marketing, a doctor digital advertising and marketing company, introduces an expanded SEO solution for plastic surgeons, focusing on on-line exposure, person interaction, and practice growth. Lauren's focus on ROI and interest for discovering the critical details that change projects from good to fantastic consist of establishing a grand scale multivariate examination structure utilizing fractional factorial evaluation for comprehending ROI possibility in electronic media throughout Pfizer Rx brands within the Pfizer for Living portfolio, and establishing an estimate approach for predicting ROI before media investment.

A 25-year professional in the medical care marketing and advertising room, Tracey began her career as a company account person for a variety of pharma brands and later on spearheaded the advertising and marketing effort to introduce a first-of-its kind site in the eyewear and eyecare room.

It was these very early examinations that drove Underscore's focus on information driven programs and ROI dimension, an essential distinction in the industry. She believes Underscore is the design for exactly how media and advertising companies should, and will, progress in the future.

While at Underscore, she invested three years instructing Search Engine Marketing at the WSE University in Krakow. Among her faves memories of operating at Underscore was years ago, when they identified how to map Nielsen information to Yahoo's audience base and show out ROI from digital media to retail purchase.