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Fortress Surgeon Digital Marketing, a cosmetic surgeon electronic marketing agency, introduces an expanded search engine optimization service for plastic surgeons, concentrating on on-line exposure, client engagement, and technique development. In her previous duty as VP of Biddable Media Daga specialized in the advertising of wellness & health brand names via all lifecycle stages: beginning with professional test recruitment campaigns, through the pre-launch market-shaping, launch and promotional phase, finishing with patent expiry and advertising sunsetting.

A 25-year professional in the healthcare advertising and marketing space, Tracey began her job as an agency account person for a variety of pharma brands and later on spearheaded the advertising and marketing initiative to launch a first-of-its kind site in the eyeglasses and eyecare area.

It was these early tests that drove Underscore's focus on information driven programs and ROI dimension, an essential distinction in the sector. She thinks Underscore is the version for how media and marketing firms should, and will, progress in the future.

While at Underscore, she invested 3 years showing Search Engine Advertising and marketing at the WSE College in Krakow. One of her faves memories of operating at Underscore was years back, when they determined how to map Nielsen data to Yahoo's audience base and confirm out ROI from digital media to retail purchase.