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Citadel, a Fortress Surgeon Digital Marketing digital advertising firm, announces a broadened SEO service for cosmetic surgeons, focusing on on-line visibility, client interaction, and method development. In her previous function as VP of Biddable Media Daga concentrated on the advertising and marketing of health & wellness brand names with all lifecycle stages: beginning with clinical test recruitment campaigns, through the pre-launch market-shaping, launch and advertising phase, finishing with license expiration and advertising and marketing sunsetting.

A 25-year veteran in the health care marketing and advertising room, Tracey began her job as a company account individual for a variety of pharma brands and later headed the advertising and marketing effort to release a first-of-its kind portal in the glasses and eyecare space.

It was these very early tests that drove Underscore's focus on information driven programs and ROI measurement, an essential differentiation in the industry. She believes Underscore is the model for how media and marketing agencies should, and will, develop in the future.

While at Underscore, she invested 3 years instructing Online search engine Advertising at the WSE College in Krakow. One of her favorites memories of working at Underscore was years back, when they figured out exactly how to map Nielsen data to Yahoo's audience base and prove out ROI from digital media to retail acquisition.