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Fortress Surgeon Digital Marketing, a cosmetic surgeon digital advertising firm, reveals an increased SEO solution for cosmetic surgeons, focusing on online visibility, individual involvement, and practice development. Lauren's focus on ROI and interest for locating the crucial information that change projects from great to excellent consist of establishing a grand range multivariate test framework using fractional factorial evaluation for understanding ROI capacity in digital media throughout Pfizer Rx brands within the Pfizer for Living portfolio, and developing an estimate technique for anticipating ROI before media financial investment.

A 25-year expert in the healthcare marketing and advertising room, Tracey started her career as an agency account person for an array of pharma brand names and later pioneered the advertising initiative to release a first-of-its kind website in the glasses and eyecare area.

It was these early tests that drove Underscore's concentrate on information driven programs and ROI dimension, a fundamental distinction in the industry. She thinks Underscore is the model for just how media and marketing companies should, and will, advance in the future.

While at Underscore, she spent three years instructing Search Engine Advertising at the WSE University in Krakow. Among her favorites memories of operating at Underscore was years back, when they determined just how to map Nielsen information to Yahoo's audience base and show out ROI from digital media to retail acquisition.