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Citadel, a Fortress Surgeon Digital Marketing electronic advertising agency, introduces an expanded SEO service for plastic surgeons, concentrating on on-line exposure, client interaction, and technique development. Lauren's focus on ROI and enthusiasm for discovering the essential details that transform campaigns from great to great consist of establishing a grand range multivariate test structure utilizing fractional factorial evaluation for recognizing ROI capacity in digital media across Pfizer Rx brands within the Pfizer for Living portfolio, and creating an estimate method for predicting ROI prior to media investment.

A 25-year expert in the medical care marketing and advertising area, Tracey began her career as a company account person for an array of pharma brand names and later headed the advertising and marketing effort to release a first-of-its kind site in the glasses and eyecare space.

It was these early examinations that drove Underscore's focus on information driven programs and ROI dimension, an essential differentiation in the industry. She thinks Underscore is the design for just how media and advertising agencies should, and will, advance in the future.

While at Underscore, she invested three years instructing Internet search engine Advertising and marketing at the WSE University in Krakow. Among her faves memories of operating at Underscore was years ago, when they found out just how to map Nielsen information to Yahoo's audience base and show out ROI from electronic media to retail acquisition.