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Citadel, a Fortress Surgeon Digital Marketing digital advertising and marketing firm, introduces an increased search engine optimization solution for cosmetic surgeons, concentrating on on-line exposure, patient involvement, and method growth. In her previous duty as VP of Biddable Media Daga specialized in the advertising of health and wellness & wellness brand names through all lifecycle stages: beginning with clinical test recruitment campaigns, with the pre-launch market-shaping, launch and advertising stage, finishing with patent expiry and advertising sunsetting.

One of the things Martin takes pleasure in most about his duty is the opportunity to research and recognize the nuances of both recognized and new markets, and through expanding his understanding of them search for the Holy Grail of product-market fit.

It was these very early examinations that drove Underscore's focus on information driven programs and ROI measurement, a basic differentiation in the industry. She thinks Underscore is the model for just how media and advertising agencies should, and will, progress in the future.

While at Underscore, she invested 3 years teaching Search Engine Advertising and marketing at the WSE College in Krakow. One of her favorites memories of working at Underscore was years earlier, when they found out just how to map Nielsen data to Yahoo's audience base and verify out ROI from electronic media to retail acquisition.