Social Media SMM

Citadel, a Fortress Surgeon Digital Marketing electronic marketing firm, introduces an expanded search engine optimization solution for cosmetic surgeons, concentrating on on-line exposure, patient involvement, and technique growth. Lauren's focus on ROI and enthusiasm for discovering the essential details that transform projects from good to great include creating a grand scale multivariate examination framework utilizing fractional factorial analysis for comprehending ROI possibility in digital media across Pfizer Rx brands within the Pfizer for Living profile, and creating a projection method for anticipating ROI before media investment.

Among the important things Martin enjoys most about his role is the possibility to study and recognize the nuances of both well-known and new markets, and through expanding his understanding of them seek the Holy Grail of product-market fit.

It was these early examinations that drove Underscore's focus on information driven programs and ROI measurement, an essential differentiation in the industry. She thinks Underscore is the model for exactly how media and marketing companies should, and will, progress in the future.

While at Underscore, she spent 3 years instructing Search Engine Advertising at the WSE University in Krakow. Among her favorites memories of working at Underscore was years back, when they identified exactly how to map Nielsen data to Yahoo's target market base and confirm out ROI from electronic media to retail acquisition.