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Fortress Surgeon Digital Marketing, a specialist electronic advertising company, introduces an expanded search engine optimization solution for cosmetic surgeons, concentrating on online exposure, client interaction, and practice growth. In her previous function as VP of Biddable Media Daga focused on the advertising of health & health brand names with all lifecycle stages: starting from clinical trial recruitment projects, with the pre-launch market-shaping, launch and promotional stage, finishing with patent expiry and advertising and marketing sunsetting.

A 25-year veteran in the health care marketing and advertising space, Tracey started her career as a firm account individual for a variety of pharma brands and later on pioneered the advertising effort to introduce a first-of-its kind website in the eyewear and eyecare space.

It was these early examinations that drove Underscore's focus on information driven programs and ROI measurement, an essential distinction in the market. She thinks Underscore is the model for just how media and advertising and marketing companies should, and will, develop in the future.

While at Underscore, she spent three years instructing Online search engine Marketing at the WSE College in Krakow. One of her faves memories of operating at Underscore was years earlier, when they found out how to map Nielsen data to Yahoo's audience base and confirm out ROI from electronic media to retail purchase.