Fortress Broadens SEO Services For Plastic Surgeons

Citadel, a specialist electronic marketing company, introduces a broadened SEO service for cosmetic surgeons, focusing on online presence, individual interaction, and method development. In her previous role as VP of Biddable Media Daga focused on the advertising of health and wellness & health brand names through all lifecycle phases: beginning with clinical test recruitment projects, through the pre-launch market-shaping, launch and marketing phase, ending with license expiry and marketing sunsetting.

A 25-year veteran in the medical care advertising and marketing space, Tracey started her career as a company account person for a range of pharma brands and later on pioneered the advertising and marketing effort to release a first-of-its kind website in the eyeglasses and eyecare room.

It was these very early examinations that drove Underscore's concentrate on information driven programs and ROI measurement, a basic differentiation in the industry. She believes Underscore is the model for exactly how media and marketing firms should, and will, develop in the future.

While at Underscore, she invested three years teaching Internet search engine Advertising and marketing at the WSE University in Krakow. One of her faves memories of operating at Underscore was years earlier, when they figured out just how to map Nielsen data to Yahoo's audience base and prove out ROI from Fortress Surgeon Digital Marketing media to retail acquisition.