Fortress Broadens SEO Solutions For Plastic Surgeons

Citadel, a Fortress Surgeon Digital Marketing electronic advertising firm, announces an increased SEO solution for cosmetic surgeons, concentrating on on-line exposure, patient involvement, and method development. Lauren's focus on ROI and enthusiasm for discovering the essential details that transform campaigns from good to great consist of creating a grand scale multivariate test framework utilizing fractional factorial analysis for understanding ROI potential in electronic media across Pfizer Rx brands within the Pfizer for Living portfolio, and creating a forecast strategy for predicting ROI before media investment.

A 25-year expert in the healthcare advertising and marketing area, Tracey started her career as a firm account individual for a range of pharma brand names and later on led the marketing initiative to launch a first-of-its kind portal in the glasses and eyecare room.

It was these early examinations that drove Underscore's focus on information driven programs and ROI measurement, a fundamental distinction in the sector. She believes Underscore is the model for exactly how media and marketing companies should, and will, evolve in the future.

While at Underscore, she invested 3 years instructing Online search engine Advertising and marketing at the WSE University in Krakow. Among her favorites memories of operating at Underscore was years back, when they determined how to map Nielsen data to Yahoo's target market base and show out ROI from electronic media to retail purchase.