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Citadel, a doctor Fortress Surgeon Digital Marketing marketing firm, announces an expanded search engine optimization service for cosmetic surgeons, concentrating on on-line exposure, individual interaction, and technique development. Lauren's focus on ROI and enthusiasm for finding the essential information that change projects from excellent to great include establishing a grand range multivariate examination framework using fractional factorial analysis for understanding ROI possibility in digital media throughout Pfizer Rx brand names within the Pfizer for Living profile, and creating a projection technique for predicting ROI before media financial investment.

A 25-year veteran in the healthcare marketing and advertising space, Tracey began her occupation as a company account person for a range of pharma brands and later on pioneered the marketing initiative to launch a first-of-its kind website in the eyewear and eyecare area.

It was these very early examinations that drove Underscore's focus on information driven programs and ROI dimension, an essential distinction in the market. She believes Underscore is the design for just how media and advertising and marketing firms should, and will, develop in the future.

While at Underscore, she spent three years instructing Internet search engine Advertising and marketing at the WSE College in Krakow. One of her faves memories of operating at Underscore was years earlier, when they determined just how to map Nielsen information to Yahoo's audience base and show out ROI from electronic media to retail acquisition.