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Citadel, a doctor digital marketing firm, introduces an increased search engine optimization service for cosmetic surgeons, concentrating on online visibility, client engagement, and practice growth. Lauren's focus on ROI and passion for locating the important details that transform campaigns from excellent to fantastic include developing a grand range multivariate test structure utilizing fractional factorial analysis for understanding ROI potential in electronic media across Pfizer Rx brands within the Pfizer for Living profile, and developing a projection approach for anticipating ROI prior to media investment.

A 25-year expert in the medical care advertising and marketing area, Tracey began her job as a company account person for an array of pharma brand names and later spearheaded the advertising and marketing effort to release a first-of-its kind site in the glasses and eyecare space.

It was these early tests that drove Underscore's focus on data driven programs and ROI measurement, a basic differentiation in the industry. She believes Underscore is the model for exactly how media and advertising and marketing agencies should, and will, advance in the future.

While at Underscore, she spent three years instructing Search Engine Advertising and marketing at the WSE College in Krakow. One of her favorites memories of operating at Underscore was years back, when they figured out just how to map Nielsen data to Yahoo's target market base and verify out ROI from Fortress Surgeon Digital Marketing media to retail purchase.