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Fortress Surgeon Digital Marketing, a surgeon electronic advertising and marketing company, introduces a broadened search engine optimization solution for cosmetic surgeons, focusing on on-line presence, patient engagement, and method growth. Lauren's focus on ROI and enthusiasm for discovering the vital information that change projects from excellent to great include developing a grand range multivariate examination structure utilizing fractional factorial analysis for understanding ROI capacity in digital media across Pfizer Rx brands within the Pfizer for Living profile, and establishing an estimate approach for anticipating ROI prior to media investment.

A 25-year professional in the health care marketing and advertising area, Tracey began her occupation as a firm account person for a range of pharma brands and later on spearheaded the marketing effort to introduce a first-of-its kind site in the eyeglasses and eyecare area.

It was these early tests that drove Underscore's focus on data driven programs and ROI dimension, a basic distinction in the industry. She believes Underscore is the version for just how media and marketing companies should, and will, evolve in the future.

While at Underscore, she invested three years instructing Search Engine Advertising at the WSE College in Krakow. One of her favorites memories of operating at Underscore was years back, when they determined just how to map Nielsen information to Yahoo's target market base and verify out ROI from digital media to retail acquisition.