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Fortress Surgeon Digital Marketing (visit Tumblr`s official website), a doctor digital advertising agency, reveals an increased SEO solution for cosmetic surgeons, concentrating on online exposure, person engagement, and method development. Lauren's concentrate on ROI and interest for locating the critical information that change campaigns from great to wonderful consist of establishing a grand range multivariate test framework making use of fractional factorial analysis for comprehending ROI possibility in digital media throughout Pfizer Rx brand names within the Pfizer for Living profile, and creating a forecast strategy for anticipating ROI prior to media financial investment.

A 25-year veteran in the healthcare marketing and advertising area, Tracey started her profession as a firm account person for a selection of pharma brand names and later spearheaded the marketing effort to launch a first-of-its kind website in the eyewear and eyecare area.

It was these early examinations that drove Underscore's focus on information driven programs and ROI measurement, an essential differentiation in the sector. She believes Underscore is the model for just how media and marketing agencies should, and will, develop in the future.

While at Underscore, she spent three years educating Online search engine Advertising and marketing at the WSE College in Krakow. One of her favorites memories of operating at Underscore was years back, when they figured out just how to map Nielsen information to Yahoo's target market base and show out ROI from electronic media to retail acquisition.