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Citadel, a Fortress Surgeon Digital Marketing digital advertising and marketing firm, introduces an expanded search engine optimization solution for cosmetic surgeons, focusing on online presence, patient engagement, and technique growth. Lauren's concentrate on ROI and interest for finding the critical information that transform campaigns from excellent to fantastic include developing a grand range multivariate examination structure utilizing fractional factorial evaluation for recognizing ROI possibility in digital media throughout Pfizer Rx brand names within the Pfizer for Living profile, and developing a forecast method for forecasting ROI prior to media financial investment.

A 25-year expert in the healthcare advertising and marketing space, Tracey started her profession as a company account individual for a selection of pharma brands and later headed the advertising effort to release a first-of-its kind portal in the eyewear and eyecare space.

It was these very early tests that drove Underscore's concentrate on data driven programs and ROI dimension, a fundamental distinction in the market. She believes Underscore is the model for just how media and advertising companies should, and will, advance in the future.

While at Underscore, she invested three years educating Online search engine Advertising and marketing at the WSE College in Krakow. One of her favorites memories of working at Underscore was years earlier, when they identified exactly how to map Nielsen information to Yahoo's target market base and verify out ROI from digital media to retail purchase.