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Fortress Surgeon Digital Marketing, a cosmetic surgeon digital advertising and marketing firm, introduces a broadened SEO service for cosmetic surgeons, focusing on on-line exposure, individual engagement, and technique growth. Lauren's concentrate on ROI and interest for finding the vital information that transform campaigns from good to terrific consist of establishing a grand scale multivariate examination framework using fractional factorial analysis for comprehending ROI possibility in digital media across Pfizer Rx brands within the Pfizer for Living portfolio, and developing a forecast method for anticipating ROI before media financial investment.

A 25-year veteran in the health care advertising and marketing area, Tracey began her job as a firm account individual for an array of pharma brand names and later pioneered the marketing effort to introduce a first-of-its kind website in the eyeglasses and eyecare room.

It was these very early examinations that drove Underscore's focus on information driven programs and ROI measurement, an essential distinction in the sector. She thinks Underscore is the version for how media and advertising and marketing agencies should, and will, develop in the future.

While at Underscore, she invested three years showing Internet search engine Marketing at the WSE University in Krakow. One of her favorites memories of operating at Underscore was years ago, when they figured out just how to map Nielsen information to Yahoo's target market base and show out ROI from digital media to retail acquisition.