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Fortress Surgeon Digital Marketing, a surgeon digital advertising and marketing firm, announces a broadened SEO solution for cosmetic surgeons, focusing on on-line visibility, client interaction, and method growth. Lauren's focus on ROI and interest for finding the important details that transform campaigns from great to wonderful include establishing a grand range multivariate examination structure utilizing fractional factorial evaluation for recognizing ROI potential in electronic media throughout Pfizer Rx brands within the Pfizer for Living portfolio, and creating a projection strategy for forecasting ROI prior to media financial investment.

A 25-year expert in the medical care marketing and advertising space, Tracey began her career as an agency account individual for a variety of pharma brand names and later on headed the marketing effort to introduce a first-of-its kind website in the glasses and eyecare room.

It was these very early examinations that drove Underscore's focus on information driven programs and ROI measurement, a fundamental differentiation in the market. She thinks Underscore is the version for how media and advertising and marketing firms should, and will, progress in the future.

While at Underscore, she invested 3 years educating Internet search engine Marketing at the WSE College in Krakow. Among her favorites memories of operating at Underscore was years earlier, when they figured out exactly how to map Nielsen information to Yahoo's audience base and prove out ROI from electronic media to retail acquisition.